Why We Go to SXSW
Seth Godin summed it up pretty well recently:
The music industry is really focused on the
‘industry’ part and not so much on the ‘music’ part. This is the
greatest moment in the history of music if your dream is to distribute
as much music as possible to as many people as possible, or if your
goal is to make it as easy as possible to become heard as a musician.
There’s never been a time like this before. So if your focus is on
music, it’s great. If your focus is on the industry part and the limos,
the advances, the lawyers, polycarbonate and vinyl, it’s horrible. The
shift that is happening right now is that the people who insist on
keeping the world as it was are going to get more and more frustrated
until they lose their jobs. People who want to invent a whole new set
of rules, a new paradigm, can’t believe their good fortune and how
lucky they are that the people in the industry aren’t noticing an
opportunity...
The annual gathering of like-minded music folks is two weeks away. Hope to see you there.
-Ben Krech
@MusicFog